Unlimited Engineering’s team of longboard riders, mountain bikers and hardcore skaters came together to create a solid product they knew would change the way people move in today’s urban landscape. Their modular Kits convert ANY board to electric while adapting to your needs, not the other way around. Designed in Barcelona, one of the top 10 smart cities in the world, the incredible lifestyle and community energy has given them the platform to make their vision a reality.
Unlimited Engineering is a company based in Barcelona, which builds modular power trains for sustainable transportation. In essence UE builds the design engineer manufacture market and sells power trains to convert any skateboard into a powerful electric skateboard that is also a vehicle for city transportation. The main market consists of young college students in Germany UE has little people on the ground and little-to-none access to real knowledge of this German market and thus the decision to become a part of TELANTO, where challenge sponsors of UE have access to incredibly knowledgeable and excited students that form a part of a team and generate market insight and on-the-ground knowledge that is required to enter the German market. The challenge for the student teams consisted of a market research and launch strategy for the main UE products in the German-speaking markets, so Germany Austria and Switzerland, and the students came back with amazing results. Not only did they provide extremely accurate and detailed insights into this markets how a launch and campaign strategy should look like and also how to invest money to get the most ROI out of them, but they also provided a personal contact which enabled to get deep insights into these users and main use cases in Germany and how they would be using the product surpassing the expectations.
Unlimited Engineering (UE) is a successful Barcelona-based start-up with an interesting track record in its young history. The modular powertrains attach easily to skateboards, bikes and other urban transportation vehicles. With the biggest target market in Germany, however little to non resources in the field, UE turned to TELANTO to tap into the dynamic network of universities and respective students to tackle their challenges related to entering the market, designing campaigns and investing with a strong RoI. Carlos Kübler, Co-Founder of Unlimited Engineering explains more about the company, their challenges and his surprise about the impact and value the collaboration with students bear.
The students surpassed our expectations by delivering well beyond an analytical approach, true and valuable insights for an untapped market.