A team of international business and technology management Bachelors worked on a “new product development” challenge for the oral hygiene of millennial target segments using the Design Thinking methodology. This extracurricular course did not only expose teams of multidisciplinary students to a new methodology, but also to a real-world challenge of a leading pharmaceutical company. Final prototype outputs, were part of the original scope of the activity from the academic supervisor.
LACER, S.A. is a Spanish company with an international scope that specializes in human healthcare. Our head offices are in Barcelona and our industrial facilities are located on the Parc Tecnològic del Vallès industrial estate in the town of Cerdanyola.
We went to see the university with our needs for innovation to get a view from millennial students. It has been interesting to see how they analysed the market and with which ideas they came up with to solve problems.
Dr. Ralf Wiedemann