Market Entry Strategy and Business Model for Europe
The challengeAutobooker was looking into mid-term European expansion opportunities and were considering Sweden, Denmark, Italy, France, UK and Ireland as possible countries where they could expand in the following years. In addition they wanted to validate if the current business model, B2B2C, was the correct one to enter into these new markets, or whether B2C was a better approach.
The Global Academic Business NetworkTELANTOs cloud solution allowed Autobooker to know where they should expand and with which business model should they continue. How? TELANTOs platform allows companies to post their real business challenges so students can solve them providing with innovative and fresh new solutions
OutcomesGathering and condensing socio-demographics data, online & offline travel agencies market shares, online payment methods, types of travel and competitive environment resulted in a strategic guidance document for Autobooker.com. Two geographies in Europe were identified, where sales expectations and other strategic considerations were most favourable. Furthermore the current B2B2C business model continued to project the best market acceptance given the current industry structure.
The SRH University Berlin is an international management university that offers degree programmes in German and in English language. Its areas of focus are international business administration, business psychology, healthcare …
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