Market Entry Strategy and Business Model for Europe

The challenge

Autobooker was looking into mid-term European expansion opportunities and were considering Sweden, Denmark, Italy, France, UK and Ireland as possible countries where they could expand in the following years. In addition they wanted to validate if the current business model, B2B2C, was the correct one to enter into these new markets, or whether B2C was a better approach.

The Global Academic Business Network

TELANTOs cloud solution allowed Autobooker to know where they should expand and with which business model should they continue. How? TELANTOs platform allows companies to post their real business challenges so students can solve them providing with innovative and fresh new solutions


Gathering and condensing socio-demographics data, online & offline travel agencies market shares, online payment methods, types of travel and competitive environment resulted in a strategic guidance document for Two geographies in Europe were identified, where sales expectations and other strategic considerations were most favourable. Furthermore the current B2B2C business model continued to project the best market acceptance given the current industry structure.
“With TELANTO’s cloud solution I can challenge young talents worldwide with sophisticated R&D projects and this way I can get to know them intensively and keep in touch for potential hirings after their studies. An enormous advantage in these fast-paced markets.”

Detlef Hoffmann

Managing Director


About is a powerful car rental product & price comparison internet booking engine (IBE) for leisure travel, designed and created by product specialist from the car rental industry. With more than 25 years of experience operating in Germany, Austria, Switzerland and in the Benelux countries, Autobooker works closely with leading car rental companies, online travel agencies and car rental brokers, providing a platform that can be integrated easily within any travel website. The company stands for a new way of looking into car rental business: higher shopping cart sales per booking and more focus to transparency.

Participated in

Consumer 4.0

The SRH University Berlin is an international management university that offers degree programmes in German and in English language. Its areas of focus are international business administration, business psychology, healthcare …

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