Studying for a marketing degree allows students to develop a broad understanding about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demand
New Product / Service Development

New products and services are the lifeblood of all businesses. Investing in their development isn’t an optional extra – it is crucial to business growth and profitability. But embarking on the development process is risky. It needs considerable planning and organisation.

Consumer Behaviour 4.0

Understanding consumer behaviour helps organisations improve their marketing and growth strategies. Today’s consumers shopping either traditionally or digitally think, feel, reason, and select between different alternatives. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how it can encourage increased consumption.

Communication & Advertising

We are living in a world of supersaturation, it’s not uncommon for most of communications and advertising campaigns to get lost in the clutter. Successful communication in an advertisement involves focusing on a certain audience with information that meets this group’s needs.

New Market Entry / New Product Launch

As the economy is becoming heavily based on technology that support unique market entry as well as new product launch characteristics, it is important for organisations to introduce their product or service portfolio to the market as broadly as possible with the objective of rapid market penetration.

Brand Management

Organisations from all industries and sizes are developing their brand perception in the market. Constructing a positive relationship with the target audience is vital to become a success and recognized brand. It also encompasses all aspects of the customer’s brand association and relationship with the purchasing process, which includes tangible elements of the brand as well as brand experience.

Media - Gaming - Entertainment

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