Where is the disconnect? If universities provide the earliest look at where the next big idea will come from and future talent be recruited – why isn’t it a high priority in every organisation?
Simple. Executives have a series of objections when it comes to collaborating with academia.
Think about it.
Some may not find the time for an initial exploration or conversation, while others don’t know who to talk to.
Add to that the lack of trust over issues such as Intellectual Property and confidentiality.
So, how do executives choose the right strategy to align their organisation to academia when they need to constantly innovate, propose net new ideas and onboard the most talented millennials?
First, you have to know where to look to find the best return on your time investment. Here are 5 strategies to apply to your univeristy alliance efforts to start getting results in a fraction of the normal research collaboration engagements.
1. Use real-world challenges
When you don’t know how to start and who to talk with at a university, be it by department, degree or program prepare and share a set of your real-world challenges.
We are witnessing a global trend in which universities are changing their curriculums, implementing “work integrated learning” concepts and methods that help students “learn by doing”.
When you now start to have conversations, what jumps out? You match the needs of what many faculties are looking for – real-world challenges for their capstone or experiential learning programs.
When you converse with academics now they will remember you and your company for providing much needed company challenges, no matter size, industry or geography you are from.
However, if a relevant challenge is discussed, scoped and paired with a course syllabus, you are likely to become a valuable industry partner or challenge sponsor that extends existing or starts a new university alliance.
What is possible?
Companies have a growing number of challenges and even more so unsolved ones – from all walks of life and that’s a fact! Today, we all run out of time, lack resources or skills and competencies that allow timely solutions.